e-Rewards, Inc. Partners With Mexicana Airlines to Offer Online Market Research Panel in Mexico

e-Rewards, Inc. Partners With Mexicana Airlines to Offer Online Market Research Panel in Mexico

DALLAS, Texas, July 28, 2009 - Mexicana Airlines, Mexico’s leading airline, and e-Rewards, Inc., a leading online market research panel provider, announced a partnership that enables MexicanaGO members to join the e-Rewards® opinion panels.

Invitees who join the e-Rewards' opinion panels are able to earn MexicanaGO points in exchange for time spent participating in online market research surveys.

“As our first partner based in Mexico, Mexicana allows us to provide our clients with the most responsive and highest quality B2B access panel in Mexico, giving our clients a better way to conduct research in Mexico,” said Mark Drusch, e-Rewards’ President of Global Partner Marketing. “Additionally, with a strong Latino membership base in the United States, market researchers will have the ability to more effectively target this hard-to-reach audience and achieve a more representative sample than ever before utilizing the e-Rewards® U.S. panels.”

“Our partnership with e-Rewards gives MexicanaGO members an exciting new way to earn points, by sharing their thoughts and opinions with market researchers,” said Jesús Santiago Ontañón Alvarez, Mexicana Loyalty Programs' CEO. “We are excited to offer our members this opportunity and to show our members the friendliness and flexibility of our program.”

Mexicana joins other e-Rewards Partners, including Air France/KLM, Blockbuster Inc., Continental Airlines®, Delta Air Lines®, Hilton HHonors®, and Virgin Atlantic, each of whom has invited select customers to join the e-Rewards® opinion panels.

About Mexicana Airlines

Innovation is synonymous with evolution, and Mexicana is transforming in response to changing market and industry circumstances. The carrier’s new corporate culture and image are intended to differentiate it from its competitors with modern, efficient, flexible, friendly and accessible services that make for a unique travel experience. Mexicana is currently rated the number one brand in its category and has built a solid reputation for itself over the 90 years it has been operating on the commercial aviation market, during which time it has earned the trust and loyalty of its passengers by offering products and services tailored to meet their needs, while remaining true to its core values. Mexicana is Mexico’s top airline and holds a leading position in the Mexico-US market. In 2008, the carrier flew over 11.7 million passengers to some 50 destinations in Mexico, North America, Central and South America, and recently added flights to Europe to its itinerary. Its fleet is comprised of 65 aircraft —28 Airbus A320s, 21 A319s, 10 A318s, 2 A330s, 2 Boeing 767-200s and 2 767-300s— that make some 300 flights a day. In addition to boasting the best maintenance base in Latin America, Mexicana has won major industry prizes, including awards in several categories of the World Travel Awards, and has been certified as a Socially Responsible Company. Its subsidiary MexicanaClick covers 28 routes with a fleet of 25 Fokker 100s equipped with state-of-the-art technology. www.mexicana.com

About e-Rewards, Inc.

e-Rewards, Inc., based in Dallas, TX, is the largest “by-invitation-only” online research panel provider, serving over 850 research firms. With millions of panelists, the e-Rewards® opinion panels provide research firms with quality respondents – enabling them to interact with consumers and business decision-makers. Launched in 1999, e-Rewards was named in 2007 and 2008 by Inc. magazine as one of America’s fastest growing companies. Recognized in 2008 by the Society of HR Management and the Great Place to Work Institute® as one of the 25 Best Medium Sized Companies to work for in America, e-Rewards has offices located in Dallas, London, Los Angeles, New York, Paris, Frankfurt, San Francisco, Chicago, and Seattle.

For more information, visit www.e-rewardsresearch.com.