Select One United Kingdom Canada United States Australia France Germany China Spain New Zealand Japan Hybrid Interviewing at a Glance Working closely with iModerate to combine both qualitative and quantitative methods into one seamless format, Hybrid Interviewing allows researchers to obtain deeper insights in a fast, cost-effective manner. How it Works At a predetermined point in the survey, qualified respondents are connected to a live, professional moderator in an environment similar to instant messenger. A real-time, one-on-one interview session ensues, and the moderator probes deeply with the respondent on key points. During these interview sessions, the moderator has access to preselected respondent survey answers, allowing them to lead a more focused, effective discussion. Sessions typically last for 13-17 minutes and once the interview is complete, the respondent moves on to answer any remaining survey questions. Benefits of the Hybrid Interviewing Approach Uncovers the "why" behind the data, with deeper insights into what consumers really mean Allows researchers to probe the counter-intuitive finding Streamlines the research process by offering both qualitative and quantitative data using just one platform Enriches quantitative findings in a way that helps to more fully achieve one's research objectives Provides a seamless and cost-effective solution to obtain additional insight Completes the research story using the consumer's own language and words ©2010 e-Rewards, Inc. e-Rewards is a registered trademark of e-Rewards, Inc. All rights reserved. e-Rewards, e-Rewards Market Research, e-Rewards Logo, OmniPulse, Hybrid Interviewing, and Sample Plus+ are all either registered trademarks or trademarks of e-Rewards, Inc. iModerate, Powered by iModerate, and the iModerate logo are either registered trademarks or trademarks of iModerate, LLC.