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Incentives
Reasearch Integrity
Recruitment
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Maintenance
Incentives
Fair-Value Exchange.
We believe the best way to establish and maintain long-term relationships with our panel members is to truly value their time. Our panel members earn e-Rewards® currency for the time they spend answering market research surveys. They can redeem this currency for valuable rewards from our program sponsors and other participating companies.



An incentive program, such as ours, that supports the accumulation of a currency redeemable at various "bonus thresholds", has been shown by tracking studies to achieve the highest participation rates and retention longevity compared to other incentive approaches.

We value the time that a respondent takes to answer survey questions or respond to e-mail communications. The same reward that is provided for enrolling in the e-Rewards program — e-Rewards currency — is given to those who participate in online research surveys.

Other panel providers who have not established a currency often use a sweepstakes methodology and offer an "entry for drawing" to panelists for responding to survey opportunities. Not only does this approach achieve sub-optimal response and retention rates (and potentially introduce non-response bias), we believe that it potentially reinforces a "casino mentality" bias amongst members that are retained in such a panel over time.




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